What we do
Help you give your customers what they want.
The What-People-Want Engine makes Market Taxonomies; unique visual analyses of the things that people want in your marketplace. They highlight opportunities for you to grow sales and satisfy customers. We help you improve your range of products - so you increase your share of market - and help you improve the merchandising of the products you already sell - so you sell more of them.
Change what you sell and how you sell it.
Our Market Taxonomies are a truly unique service. Why you ask? It's because the view of your market that we have is thousands of competitors big; because the data we use represents the billions of website visits people make; because search keywords are dead (we killed them); because we know the unknown unknowns; because we disambiguate intent (yeah, rock on!); and because we know where you live....
Other stuff we are doing and developing to make your life a lot more profitable, a pile more rewarding, and hey, maybe just little bit more exciting...
Making sure they get what they want.
If you don't give people what they came looking for, they'll leave. Simple.
Deviant is a data science service that shows you the most valuable fail points in the journeys customers make through your website. It'll take all the data you generate and will analyse every conversion point for every type of visit and show you which you should fix first.
Give it to them faster.
For every second faster your website loads, you could see a 10% increase in sales.
It is shockingly easy to change a website to make it faster, only to find you made it slower instead. Really. Speadfreak prevents this wasted investment by working out precisely which changes you should make. We'll even tell you what it's worth.
Showing Google what people want.
There is no point trying to give people what they want, if Google is left out of the party.
Botmunch looks at your website like Google does and helps you make sure that Google doesn't waste its time looking at pages that have nothing to do with giving people what they want. And don't think your website wouldn't do this. They all do!
Better tech, happier customers.
Sometimes, somewhat unkindly, called 'expensive technical consultancy' by some of our regular clients... but they keep coming back for more, and more. We fix trouble where it gets in the way of giving people what they want. We're particularly good at technical stuff that gets in the way of organic search traffic.
Better thinking through better seeing.
Got a lot of data? Want to turn it into something humans can understand? Let us turn it into beauty and truth.
Radically improve conversion rates
You know when an internal search engine is pants; you simply despair of the site and are likely to bounce off somewhere else. Our On-Site Search service uses our Taxonomy approach to massively improve relevance of on-site data and the matching of synonyms, alongside smart technical modifications to data structures to make the whole thing sing. Conversion rates from on-site search visits are typically higher than navigational visits, so what are you waiting for!
Throwing data science at your problems and opportunities
One of the interesting things about big data, is, well, there's lots of it. And when there is lots of it, there are usually lots of ways of looking at it, managing it, manipulating it and so on. You may know you have a problem to resolve or an opportunity to dig out and suspect data science can help; if so, then we're here to make it happen for you. Whether it's mangling thousands of suppliers' incompatible data feeds into your product databases, or uncovering subtle trends in performance data to demonstrate cause and effect, our boffins are on hand.
Gah! Too much choice?
If your business isn't making as much money as you'd like (which, let's face it – is always), we can help. We'll figure out the biggest opportunities for you to be getting on with, that will also lead to strategic growth. Call us now.
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